A powerful tool used by various business organizations to send information to your users regarding new offers like discount coupons, promotional offers, coupons, product launch notifications, important alerts etc. WhatsApp Business API service lets you integrate your business number with WhatsApp and get a verified and authentic Business WhatsApp Number for your business and send all the messages from that one single number that represents your organization. However, there are certain requirements that businesses must meet in order to use the WhatsApp Business API.
Before using the WhatsApp Business API, businesses must apply for approval from Meta/ WhatsApp. This involves having a new number, submitting a request to Meta and going through a business verification process to get the verification done from Meta.
WhatsApp requires businesses to verify their identity by going through a verification process from their facebook admin account. This process includes verifying the business phone number that you are going to use
After your application is approved, you will need to complete the verification process. This involves providing documentation to prove your business identity and ownership.
Once your verification is complete, you can set up your WhatsApp Business account by configuring your account and number settings and creating your messaging templates.
Lastly, integrate the WhatsApp Business API into your existing systems to start sending and receiving messages through the API. Your WhatsApp Business Solution Provider will provide you with the required documentation and support to complete the integration.
The WhatsApp Business API enables businesses to send and receive messages with customers on the WhatsApp platform in real-time through chatbots.
Businesses can create predefined message templates according to their need such as Promotional offers, order confirmations, appointment reminders, and more. But all message templates need to be pre-approved by WhatsApp.
Businesses can share media files, including images, videos, and documents, with customers. This feature is useful for showcasing products, sharing brochures & promotional offers, providing instructional content, and more.
The WhatsApp Business API supports catalogs, which allow businesses to showcase their products or services to customers. Catalogs can include product images, descriptions, prices, and links to make it easier for customers to browse and inquire about their products.
Integration with chatbot platforms and automation tools is possible with the WhatsApp Business API. This enables businesses to automate responses to common queries, provide self-service options, and handle customer interactions at scale.
The API can be integrated with customer relationship management (CRM) systems, enabling businesses to manage and track customer interactions efficiently.
The WhatsApp Business API incorporates end-to-end encryption to protect user data and conversations. It also offers features like message encryption, two-step verification, and reporting options for suspicious activities.
The WhatsApp Business API gives businesses access to analytics and reporting tools that let them keep track of metrics like message delivery, read receipts, response times, and customer engagement. These insights help businesses evaluate the effectiveness of their communication and make data-driven decisions.
When a user sends your business a WhatsApp message, it kicks off a 24-hour WhatsApp “session” or “window” during which you can send free-form (non-templated) messages to the user.
A WhatsApp session lasts for 24 hours after the last inbound message you receive from a user. Outside of this 24-hour session window – You can only send pre-approved message templates that counts as a business initiated conversation.
1. Outside of this 24-hour session window – You can only send pre-approved message templates that count as a business-initiated conversation.
2. Each message template has to be approved by WhatsApp.
3. WhatsApp approves promotional messages, coupon codes, updates and transactional messages as long as they follow the compliance and policies.
4. These templates are used in broadcast mostly.
No, you cannot access the WhatsApp Business API using your personal phone number. Using a personal phone number for business communication raises concerns about privacy for both you and your customers. WhatsApp Business API requires a dedicated phone number for business communication. This must be an active number that can receive SMS or voice calls. Using a personal number for WhatsApp Business API is against WhatsApp's terms of service and may result in your account being suspended or banned.
WhatsApp Business API is a messaging platform that allows businesses to communicate with their customers via WhatsApp. It includes features such as autoresponder message templates and chatbots to help automate the customer support process and improve the customer experience.
Any business, regardless of size or industry, can use WhatsApp Business API. WhatsApp, on the other hand, has specific guidelines for businesses to follow in order to use the platform.
Yes, the WhatsApp Business API is safe and secure, with end-to-end encryption for all messages sent and received. WhatsApp also has strict guidelines and policies in place to ensure user data privacy and security.